If there’s one thing as a blogger we are always hearing about, it’s how we need to focus our efforts on learning blog SEO implementation. There are SEO tips available out there but it can be hard to find a place to start and what to do first. I have been reading tons of articles and trying to figure it all out for my own blog SEO and hoped that by sharing what I’ve been able to learn over the past month or so can help you, too, jump in to optimizing your site for hopeful better search rankings. I’ve used two main SEO WordPress plugins to help me learn the basics so I am going to start by sharing the lessons learned from these two plugins.
Blog SEO Using WordPress SEO by Yoast
Whenever blogging and SEO come up in a conversation, I was always told I should be using WordPress SEO by Yoast plugin. I have installed this plugin and uninstalled several times over the past two years until just recently when I finally “got” it. The reason this plugin is so powerful is because it lets you customize your information that is displayed in the search results about your post. Instead of the results just showing the first sentence or two from your post, you can specify exactly what it should say with your own short summary. You only have 156 characters to grab someone’s attention – that’s like a tweet – so you have to make it stand out! You also want it to include your keyword to show the search engine it is really what you’re writing about. Here’s a quick summary of what WordPress SEO by Yoast lets you customize.
- Set your Focus Keyword – You can specify your keyword here to help you commit to a word or phrase to use and this lets the plugin analyze your post for the keyword.
- SEO Title – Customize your blog post title as it is displayed for search engines. This gives you the opportunity to remove unimportant words or phrases you might include for other reasons such as “Giveaway” or any hashtags keeping your title just to the important message you’re sharing.
- Meta Description – This field customizes the short snippet of your post that searchers will see. It’s your chance to tell them what your post is about.
SEO Tips Learned from SEO Blog Kahuna
SEO Blog Kahuna was what really got me started getting almost excited about focusing on improving my blog SEO. It’s setup feels almost like a game as you work to improve your score by making sure your post has a lot of the elements for a well optimized post. It does miss the really key important things that you can find from WordPress SEO, though, so once I learned the basic ropes for this plugin I deactivated it and just focus on applying what I have learned from this plugin which was where the keyword needs to be placed in your post. Here’s some of the places that SEO Blog Kahuna will remind you to insert your keyword.
- Post Title
- H1, H2, and H3 formatting tags
- First and last sentence
- Image’s alt attribute
- In Bold
- Link using your keyword to other relevant content
Blog SEO Tips to Remember
When you’re ready to give blog SEO a try, just remember that the most important thing when blogging is always your content. Don’t try to “fake” a post just to make it friendly for search engines as it won’t be what those that are searching are truly looking for and it will lead them quickly away from your page hurting you more than helping you. Instead, just look for a great keyword you can easily implement in your post to make it easy for those that are looking for what you have to say to be able to find it. Once you pick your focus word or phrase you’re going to use in your post, stick with it and include it several times in your content, title, image tags, and wherever else you naturally can include without going over board.
A Walkthrough on Blog SEO and These Plugins
In order to show my review team how to start using these SEO tips in their posts they write for A Mom’s Take, I created a video tutorial. It was geared for them but applies to any blogger. Please excuse my couple of pauses and imperfect video as it wasn’t something I was originally creating in order to publish.
I hope these tips have inspired you to work on your own blog SEO strategy. Let me know what SEO questions you have in the comments and I’ll help where I can.
Disclosure: This post is based on my own experiences and opinions and nothing else. This is just what I have learned while trying to improve my own Blog SEO