Similac Heritage + Free StrongMoms Membership
I am a Similac ambassador and received compensation for this post.
Similac has been providing optimal nutritional support for mothers to their infants for nearly 90 years. The brand was first created on a ship in the 1920s by Dr. Alfred Bosworth. Similac is a science-based company that extensively researches and studies within their field to understand how to best support infant nutrition and feeding for moms and babies.
Just take a peek at all the advancements Similac has made as a leader in the infant nutrition space over the years. From being the first to introduce iron into formula and branching out with specialized formulas for specific needs, they’ve been ahead of the game.

- 1925: Similac introduces its first milk-based infant formula
- 1951: Similac introduces concentrated liquid infant formula in the U.S., the first infant formula available in a form other than powder in the U.S.
- 1959: Similac introduces the first iron-fortified formula in the U.S.
- 1978: Similac introduces the first iron-fortified formula for premature and low-birth-weight infants
- 1994: Similac introduces the first formula in the U.S. specially designed for premature babies after hospital discharge
- 2006: Similac introduces the first certified USDA organic infant formula by a major formula brand
- 2008: Similac introduces the first formula that included a blend of prebiotics, nucleotides and carotenoids found in breast milk
- 2013: Similac introduces its first formula with partially broken-down protein for easy digestion in babies with feeding issues
- 2013: Similac introduces the first infant formula designed for breastfeeding moms who choose to supplement
For them, it’s not just about formula, either. Similac goes out of their way to provide breastfeeding education for mothers and health care professionals – ensuring moms have the support and information to make the best choice for their family.

Whether you breastfeed, formula feed, or supplement, we can all be grateful for these advancements that provide the nutrients for infants that do depend on formula for their growth. It’s wonderful that advancements have given us a formula we can trust on when it is needed to care for those infants! Similac has used innovation in their products to cater to feeding needs from specialty NICU formulas to their SimplePac containers that feature a one-hand grip and scoop for cleaner bottle preparation and more.
Similac StrongMoms Free Membership
Join Similac in their StrongMoms free membership! The membership includes up to $329 in membership rewards including partners offers, FREE infant formula, coupons, samples and savings! It also includes a free photo book from the Shutterfly® Storytelling™ Collection (a $35 value). Along with these great offers, you’ll get weekly emails with tips on your baby’s development at each stage.

Similac will help you all along the way with an easy-to-follow guide to breastfeeding, supplementing, and formula feeding in The Art of Feeding guide. You’ll also have access to FeedingExpert where you can ask registered nurses and dietitians as well as lactation consultants any of your questions. Finally, keep track of your new daily schedule with the free Baby Journal App that can track your baby’s eating and sleeping habits along with diaper changes and more!
There’s no reason to hesitate, you’ll get all these awesome perks completely free.
Join Similac StrongMoms today!
I joined their free program when I was pregnant with my first and with my boys since then, too. It’s a wonderful resource and can save you a ton of money, too. Even though I personally have breastfed my babies full time, I have valued having access to these resources and keeping formula on hand as well for those times when it just might be needed. I absolutely value Similac for their commitment to supporting women and caring for infants.
Similac partnered with bloggers such as me for its Similac StrongMoms Ambassador Program. As part of this program, I received compensation for my time. Similac believes that consumers and bloggers are free to form their own opinions and share them in their own words. Similac’s polices align with WOMMA Ethics Code, Federal Trade Commission (FTC) guidelines and social media engagement recommendations.

I breastfed my son but was having trouble at first and thought I might have to formula feed and Similac would have been my choice. Congrats on being a Similac ambassador!
My sister uses Similac for her baby girl. She had a really hard time keeping down breast milk and was spitting up a lot. This has helped so much.
What a great post, I used this formula when my middle child stopped nursing and even my first born, I think. Thanks for sharing more info about it!
This is really great! As a new mom it’s nice to know what your options are, we always used these products.
I think it is great how they support moms. I need to share with my pregnant friends.
What a great batch of goodies for joining! I’ll have to check it out!
I am a fan of anything that supports new moms and help them make decisions on formula and breastfeeding. It is hard an overwhelming to be a new mom.
I did not know similac had so many varieties. When I have kids I hope to breast feed. I may want to supplement though.
Wow it has been around a long time. I personally breastfed, but it’s great this is available for those that need it.
I think that’s what my mom fed me as a baby. What a great long history
Similac is a trusted brand by so many. I know many moms who have used it and love it!
I have a friend that is expecting. I will share this great post with her.
I loved all the coupons and freebies I got from this! It was so helpful in the beginning.
i didn’t realize formula was around for so long. I bottle fed so I appreciate the advances made over the years
I joined when my son was little and oh my goodness they do spoil you. We got huge money off coupons that we loved to receive!
I didn’t realize that Similac was around that long. We used it when my kids were babies.
I didn’t realize Similac had been around for that long. They are truly a piece of American history.
I used Similac when my son was a baby. I was very confident in their formula and he sure seemed to like it! 🙂
I only used Similac for both my kids. It’s a brand I trust and know has all the nutrients my kids needed. I think it’s great that they have a formula that is with partially broken-down protein for easy digestion in babies with feeding issues. I know a lot of babies experience that.
No children, but will definitely pass along info to those I know who are expecting.
My son had a lot of allergies when he was a newborn. Similac was the only formula he could tolerate.
I used Similac for my first baby, who is now 15. It worked really well for us!
All three of my kidlets are Similac babies. It’s a great product.
I never used Similac but have family members who swear by it. I’ll be sure to pass this on.
This is really great. Being a mom is tough. It’s nice to have a support system of other moms AND save some green, too!
Similac is a trusted brand by so many. I like all they do for moms, no matter how they decide to feed their baby.
Oh I will have to share this with my granddaughter who just had my first Great grandson. Not sure what she is using, but this sounds great.
I’m a happy Similac Mom since 2010, when my 4 year old was born. And I’m very thankful they came out with Similac Sensitive, because my youngest had to be on it for the first six months of his life.
Similac is the brand I used back in the day and I was always very happy with it. Great this is available to new moms!
I’ll have to pass this on to some of my Similac mom friends if they don’t already know about it.
I loved Similac when my kiddos were younger. Great product!
Similac is great! I haven’t used it but know MANY moms who did and it was fantastic for them! Great product!