Introducing iD Gum – A Unique Gum That Embraces Teens’ Appreciation for Discovery and Individuality
Stride Gum is thrilled to introduce iD Gum. This new gum brand celebrates teens’ creativity and thirst for discovery and individuality and launched last night at a New York City media event. Kellan Lutz was on hand to celebrate the debut, iD’s brand identity and its experiential online campaign.
The makers of iD Gum know that today’s teens are seeking inspiration to discover and explore their multiple passions and by embodying a “kinda” mentality (Kinda more than gum. Kinda amazing.), this gum is designed to accompany them on that journey. The core of the iD Gum brand focuses on the teen experience, believing it’s better to explore individuality by staying open-minded rather than define themselves with a single identity. Event guests experienced both the brand’s online ArtCade gaming experience and a display of the unique pack art in a real-life kinda-arcade, kinda-art gallery atmosphere.
ArtCade is a mind-blowing, totally unique arcade experience featuring 18 innovative, free online games on iD’s Facebook page and Android (coming soon to iOS). Four games launched on September 17, and new games will be released every Tuesday (unless unlocked early by collecting and scanning the on-pack artwork). Games will include everything from dropping t-shirts on dinosaurs (T-Rex in V-Necks), to collecting sunblock bottles to avoid becoming toast (Ginger Ninja), and countering a sensei’s attacks to prevent him from revealing too much (Censored Sensei).
I almost always have a piece of gum in my mouth so I jump at any chance to try a new flavor! Not only was Stride iD gum delicious, it also had so many other cool features! When you open the package, on the back is one of 18 art designs. The original artwork comes from young emerging artists from around the world! I ended up opening every package to see if I had all 18! Another feature that I love is the magnetic closure! This really helps when my gum is buried in the bottom of my purse. The pack stays closed and the gum stays fresh! Last but not least, there are stripes on each piece of gum! I don’t why I thought that was so cool, but it just makes it different than every other type of gum. After you have tried Stride iD gum, be sure to head on over to the ArtCade and check out the games! I ended up playing Inkin’ and Blinkin’ about 30 times last night! I would recommend the new Stride iD Gum to anyone who loves great tasting gum that is as unique as you are!
iD Gum comes in three flavors: Peppermint, BerryMelon, and Spearmint. It can be purchased on Amazon, Target, Walmart and most grocers. The MSRP is $1.49 for the single pack and $3.29 for the multi-pack.
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One A Mom’s Take readers will win
a box (12 packs) of Stride iD Gum
Ends 11/9/2012 at 11:59 PM ET. Open to US Only.
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Disclosure: I received 2 boxes of Stride Gum in exchange for my honest review. I was not compensated in any other manner. The opinions expressed above are my own and any claims should be verified on the sponsor’s site.