aden + anais was created when the founder, Reagan who grew up in Australia, moved to the US and started her own family. She wasn’t able to find any swaddles like she remembered from home, large muslin sheets that could soothe even the fussiest baby and keep a baby comfortable through hot days and cold nights! Instead, all she found was swaddling blankets that were way too small or made with flannel that was way too thick. Within months of aden + anais hitting the market, swaddles began to be seen everywhere from magazines, celebrities, gift registries, and even on blogs for new mothers. The aden + anais line of products are as stylish as they are useful and as simple as they are beautiful. Created with muslin that is practical in it’s use, feel, and the way it works!
Muslin is a finely-woven and breathable fabric that is delicate yet durable and has a slight stretch to it making it the perfect material for swaddling. It allows your baby to feel secure when swaddles but not restricted from movement. Plus, the muslin fibers can withstand repeated washings and becomes even softer with use and washings.
While you are busy planning your new year’s resolutions for 2012, think to include the resolution to keep your baby as safe as possible! The CDC has reported that SIDS is the leading cause of death in infants aged 1 to 12 months old and infant suffocation is now the leading cause of accidental injury deaths in infants. The CJ Foundation for SIDS Sleep in Safety, Grow in Style (SSGS) is a foundation that is designed to education and inform about safe sleep practices and spread images of safe sleep environments that don’t sacrifices style. Their foundation helps parents and caregivers to learn how to create a stylish and safe sleeping environment that can cost less, be beautiful and comforting, grow with your child, and most importantly significantly reduce the risk of SIDS and other sleep related infant deaths. aden + anais is proud to support the Sleep in Safety, Grow in Style campaign in support of a safe sleep environment for all babies.
In addition to aden + anais swaddle blankets, their line of products also includes sleeping bags, bibs and burp cloths, towels and washcloths, security blankets, and more! For a limited time Aden + Anais is offering free shipping on US orders over $60! Their 4 pack of classic muslin swaddles retail for $49.95.
Disclosure: I received a 4-pack of aden + anais classic muslin swaddle blankets in exchange for this post. I was not compensated in any other manner. The opinions expressed above are my own and any claims should be verified on the sponsor’s site.